The Brand

ALFIE is a luxury Parisian brand that embodies the essence of effortless femininity, blending luxury with simplicity in every piece. Founded in 2020 by Alice Fresnel and inspired by 90s minimalism, each collection celebrates a timeless, pared-back approach to style, where the lines between masculinity and femininity are delicately blurred. 

Each design is crafted with a focus on longevity, refinement, and comfort -  offering the modern woman elevated, yet easy elegance. With French cosmopolitan spirit at its heart, ALFIE speaks to women who value quiet sophistication and understated allure, effortlessly balancing her strength and softness.

The ALFIE Woman embodies modern French sensibility—a confident, sophisticated woman who values both style and comfort. With a keen sense of silhouette and proportion, she crafts her look around understated versatility, comfort and minimalism. For her, clothing is an expression of effortless elegance, designed to transcend gender and fit seamlessly into every aspect of her day. Transitioning from work to evening, she requires little adjustment, as her style radiates a quiet, timeless ease. At the heart of her look is an inherent ease that feels simultaneously refined, effortless, and a bit cheeky.

Each ALFIE’s Collection is envisioned and designed in Paris to embody the brand’s signature minimalist elegance. Each piece is a result of a careful, meticulous process that begins with the first sketch and continues through to the final delivery. ALFIE leather Collectibles are crafted by skilled artisans in the heart of Paris, where traditional savoir-faire results in sophisticated, timeless designs. ALFIE pieces are meticulously produced in collaboration with trusted partners across Europe, ensuring that the highest standards are upheld at every stage of production. Each piece stands as a testament to the expertise, passion, and dedication of these artisans, embodying ALFIE’s unwavering commitment to luxury and craftsmanship.

ALFIE is committed to conscious consumption, embracing upcycling and carefully crafting each garment from premium fabrics sourced across Europe, as well as dead-stock fabrics sourced from renowned luxury houses. These exceptional materials offer unparalleled quality and bring a touch of luxury into everyday life. At the heart of ALFIE’s Collections, these fabrics are used in limited quantities, ensuring uniqueness for every piece. By reimagining these luxurious materials, we aim to provide accessible luxury while minimizing our environmental impact.